FACTS ANF FUTURE OF SOCIAL MEDIA IN INDIA

                  Be it any social media of digital marketing channels, people are usually obsessed either global data or the data of the western countries. So now we have tried to bring some light facts about the social media in India.
1.     India has 125 million Internet users
2.     On an average, Indian web users spend 26 minutes online each day
3.     87.1 million users experience Internet on their smart phones and this number is expected to grow to 165 million by 2015
4.     Top social media networking sites are Facebook, LinkedIn, Twitter, Orkut, BharatStudent.com, Zedge.net, Ibibo.com, hi5.com, Shtyle.fm, Indyarocks, Fropper.com and Myspace.com.
5.     Facebook has 45 million, twitter has 15 million and LinkedIn has 45 million users in India.
6.   Pinterest gets 4.8% traffic from India who gives 3.9% of page views
7.   60% of social networking traffic comes from non-metro cities in India. However the highest traffic comes from the metros i.e. Mumbai
8.   The male to female ratio in terms of social media usage is 60:40 indicating that males are the top users
9.   Social media is available for only 60% of the entire Indian audience
10.   Age group of 15-24 are the highest number of social media users
11.   On an average Facebook is visited atleast thrice a day
12.   Major chunk of the time spent by Indian audience is on Facebook games, apps and viewing photos
13.   Facebook is the only social media network that has seen tremendous growth which two times in the last six months
14.   In the next six months, twitter will have 25000 Indians joining every day
15.   Salman Khan, Indian Bollywood actor, is declared the King of social media with 7 million fans on Facebook and 3million followers on twitter.
                  Technological changes are rapid and Bandwidths of 100 Mbps in all  households is not far away where  you could be watching all your favourite shows but not on the TV but on your computer either live with streaming TV or later on the youtubes and its likes .Media consumption is changing and even Media itself is changing(From TV to online media). A scenario not too far away will be when Mobiles will have the bandwidth and the capability to make it the preferred choice of Media where you could be watching your favourite TV shows not on TV, not even on the computer but  on your mobile phone. (Already a lot of Facebook users are online not on their computer but over their mobiles-a trend which gain more)All in all it is technology and ease of use of that technology with mass availability at reasonable cost  which is going to drive media usage  in the future and anybody who can combine all of the above has got a sure shot winner.The question to be asked is – for how long? Before something new replica handbags comes in and catches your fancy. Rest assured you the consumer is definitely going to get what you want.